Headed by savvy brands such as Supreme and Kith, the streetwear look blends elements of hip-hop, sportswear and skateboarding and attracts a uniquely rabid following, with fans known as “hypebeasts.” These stylish stans track highly anticipated drops and will pay massive markups for limited-supply items. “How can I complain?”Ĭash-strapped fashion fans are turning to the underground streetwear market to make ends meet. “I made almost $200,” says Mojica, a streetwear lover himself, who used to save up his childhood allowance to buy hot sneakers and still occasionally keeps his hands on an item or two. But on Monday, he already had a buyer on the hook who was willing to pay a premium for the Nobu-themed loot Usually, Mojica posts newly purchased wares on his Instagram account, which currently has a modest, but enthusiastic, 2,867 followers. To his delight, he picked up a $160 hoodie and a $65 T-shirt. Rather than schlep to an office, the Lower East Side resident wakes up on weekday mornings and treks to high-end streetwear shops, then stands in line to snag the latest release, or “drop.” Last Monday, the 32-year-old rushed over to Kith on Lafayette Street, and waited for three hours to load up on duds from the store’s newly released, limited-supply design collaboration with Nobu, the Japanese restaurant group. The best disposable cameras to snap up, especially now that Chris Pine uses themįor enterprising hustlers like Lou Mojica, shopping is a full-time job. The best chinos for men in 2022: 12 pants and shorts for him Some consumers are getting more than just monetary profit out of the paper-as Twitter users pointed out, this may be the first time some hypebeasts have ever purchased a physical newspaper.The 15 best microwaves of 2022, with shopping tips on from a Best Buy home expertĪmika Blow Dryer Brush review: Why I use it more than my Dyson Airwrap The going rate at the moment is averaging around $10, a 1,000 percent markup from the Post‘s usual $1 price tag. Those who were able to pickup the papers while they were still available have taken to eBay and Twitter in an attempt to flip them for cash. According to The Cut (and lots of disappointed people on Twitter), people have flocked to bodegas and newsstands across New York for the paper, only to find that they’ve already sold out-despite the fact that the Post reportedly printed more editions of Monday’s paper than usual. Much like when the brand collaborated with Louis Vuitton last year, people are going nuts trying to get their hands on the limited-edition spreads. “We’ve never done something quite like this,” the Post‘s CEO and publisher Jesse Angelo told The Cut on Monday, referring to the fact that this is the first time the newspaper has ever allowed a single brand to take over both the front and back covers. You know, the blocky design you’ve seen plastered all over Justin Bieber and Hailey Baldwin in their loved-up paparazzi shots, or on that incredibly extra paperweight the brand once crafted out of $100 bills. ![]() In lieu of the usual punny headline about various Trump scandals, Monday’s front page was decorated with Supreme’s iconic red-and-white logo. To announce the launch of its Fall 2018 collection, the streetwear brand teamed up with New York’s most infamous tabloid for a special edition promotional cover. It’s all thanks to Supreme‘s latest collaboration, a somewhat unexpected matchup with the Rupert Murdoch-owned New York Post. Mark your calendars, because August 13, 2018, will henceforth be remembered as the day we officially reached peak # hypebeast.
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